“Don’t let your expertise get in the way of a really good idea.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“Do everything before you’re ready.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
In Christopher Doyle’s CreativeMornings/Sydney talk, he spoke about creativity and what it mean to him. He started off by first describing what gets him down about creativity—mainly being the internet, and how it handicaps our ability to go out and make something original.
He recalled his old art director, who organized designers into three categories: Imitator, Appropriators, and Innovators. While we all want to live in the third group, more often than not, we live in the second group, but, at the very least, let’s avoid that first category.
There is creativity in appropriation.
“Striving for originality has to be a part of what you do,” Christopher told the audience. He warns us against saying that there is no original idea, but to, instead, consciously try to put your own spin on things.
“It’s hard. Innovation is scary. But it’s the space we want to be in.”
“The smartest thing to do is to out innovate.”
on what to do when competitors copy your product
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“Connections will come from the craziest places.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“When looking for funding, don’t just look for cash. Look for the right people.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“When was the last time that a client actually gave you permission to fail?”
Ashadi Hopper, National Creative Director at JWT Australia
speaking at CreativeMornings/Sydney(*watch the talk)
“People love what they create. That emotional connection cannot be underestimated.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
Sean Izzard and Cameron Gray of Pool Collective will be the speakers at tomorrow’s CreativeMornings/Sydney. Sean and Cameron will be speaking on Creative Collectives – working in a collective and staying relevant in a rapidly changing industry.
Pool Collective is a quarterly interactive publication that showcases exquisite still and video work by the collective’s artists and a range of collaborations with creatives from Australia and across the world. Specially designed for iPad users, the first issue takes the readers on a unique visual journey that includs an exclusive peek at Ron Jeremy’s visit to Australia and a vulnerable romance between the camera and teenage models.
Find out more about the event here.
The speaker at the September CreativeMornings/Sydney was Jodie Fox, the Director of Fashion and Founder of Shoes of Prey.
From a background in advertising and law, Jodie now applies her communication savvy and sense of style to fostering a world-class tech business that allows women to design their own perfect pair of shoes. Since its launch in 2009, Shoes of Prey has allowed customers to design tens of millions of shoes.
In this talk, Jodie speaks on lessons learned in building a tech start up and making it a viral success. Jodie doesn’t believe in keeping her business plan a secret and reveals all in this extraordinarily insightful talk.
The event was generously sponsored by the amazing people at Campaign Monitor, and co-sponsor Tractor Design School.
Excellent video by Dave Katague.
