CreativeMornings/London Interviews: Rory Sutherland
- CreativeMornings/London: Is it about what you know or who you know?
- Rory Sutherland: It’s about who you read.
- CM/LDN: What’s been the most pivotal point in your life thus far?
- RS: Getting fired and rehired at 24.
- CM/LDN: Can you teach innovation?
- RS: Yes – just teach the art of reframing – at school, ideally.
- CM/LDN: Do you believe in an afterlife?
- RS: A metalife, possibly.
- CM/LDN: Negative or positive freedom?
- RS: Both
- CM/LDN: Ideal holiday?
- RS: Time spent with people you love. It can be anywhere, provided the Sky package and broadband speed are at least as good as you get at home.
- CM/LDN: Can you draw?
- RS: No.
- CM/LDN: Individual or state (or both)?
- RS: Individuals, then family, then communities, only then then state.
- CM/LDN: Last book read?
- RS: Planet Ponzi, by Mitch Feierstein.
- CM/LDN: The best piece of advice you’ve ever received?
- RS: Low carb diet – Gary Taubes, John Briffa et al
- CM/LDN: What advice would you give to someone who wants to be where you are?
- RS: Opportunism gets a bad rap. It beats strategy any day.
- See the rest: http://downsideupdesign.com/2012/11/12/creativemorningslondon-interviews-rory-sutherland/
The speaker for this Friday’s CreativeMornings/London is Rory Sutherland, Vice Chairman of Ogilvy Group and one of marketing’s most original thinkers and influential speakers. As quoted from TED, “Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.” He’s as fervent an advocate of getting the small stuff right as he is luke-warm on the preponderance of crap strategy.
As always, the CreativeMornings/London team did an excellent interview with Rory prior to his talk. You can check it out here.
Find out more about the event here.