“Don’t let your expertise get in the way of a really good idea.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“Do everything before you’re ready.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“Connections will come from the craziest places.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“When looking for funding, don’t just look for cash. Look for the right people.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“People love what they create. That emotional connection cannot be underestimated.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
The speaker at the September CreativeMornings/Sydney was Jodie Fox, the Director of Fashion and Founder of Shoes of Prey.
From a background in advertising and law, Jodie now applies her communication savvy and sense of style to fostering a world-class tech business that allows women to design their own perfect pair of shoes. Since its launch in 2009, Shoes of Prey has allowed customers to design tens of millions of shoes.
In this talk, Jodie speaks on lessons learned in building a tech start up and making it a viral success. Jodie doesn’t believe in keeping her business plan a secret and reveals all in this extraordinarily insightful talk.
The event was generously sponsored by the amazing people at Campaign Monitor, and co-sponsor Tractor Design School.
Excellent video by Dave Katague.
