“When looking for funding, don’t just look for cash. Look for the right people.”
Jodie Fox, Director of Fashion and Founder of Shoes of Prey
speaking at CreativeMornings/Sydney(*watch the talk)
“If you’re vulnerable and authentic, you stand out more and people will trust you.”
Kate Kendall, Founder and CEO of The Fetch
speaking at CreativeMornings/Melbourne(*watch the talk)
The speaker at the September CreativeMornings/Sydney was Jodie Fox, the Director of Fashion and Founder of Shoes of Prey.
From a background in advertising and law, Jodie now applies her communication savvy and sense of style to fostering a world-class tech business that allows women to design their own perfect pair of shoes. Since its launch in 2009, Shoes of Prey has allowed customers to design tens of millions of shoes.
In this talk, Jodie speaks on lessons learned in building a tech start up and making it a viral success. Jodie doesn’t believe in keeping her business plan a secret and reveals all in this extraordinarily insightful talk.
The event was generously sponsored by the amazing people at Campaign Monitor, and co-sponsor Tractor Design School.
Excellent video by Dave Katague.
Founding your own startup may be the biggest opportunity for the design field today.
Jenny Lam, Founder of Jackson Fish Market
speaking at CreativeMornings/Seattle (*watch the talk)



